Like any project, I started by sketching out some ideas. These are usually scrappy and illegible but because I had a relatively short time of 7 days to produce these animations, I cleaned them up a bit and presented them as my roughs to the client.
Colour roughs are a crucial step in my process, especially when producing a series of illustrations. Finding a balance of colours that work for multiple subjects is tough but exploring it loosely at this stage saves time in the long run.
Producing the final is straight forward once the sketch and colours have been approved. Here you can see the evolution of on one of the illustrations. I wanted to accurately portray the BMW i3 car from a variety of angles so I composed the shot with a 3D model in Cinema 4D.
Once the static illustrations are complete, I take them into Photoshop or After Effects for animation. Most were straight forward such as the glow on the mechanic, which was a simple 3 frame effect.